iHITA 2018 Annual Conference Schedule
June 17, 2018, 8:30-5:30pm
Location:
The George R. Brown Convention Center
Room 362-AD
 Houston, Texas, USA

Time

Presentation

8:30-9:10am 

Welcome Reception & Opening Remarks 
(Sponsored by: Iowa State University)

9:10-9:30am 

Constructing a Scale to Assess Mobile App Quality: A Case of Hotel Smartphone Apps
Can Balkir, Faizan Ali, Ekaterina Berezina & Cihan Cobanoglu, all from University of South Florida Sarasota Manatee

9:35-9:55am

Smart MICE: Foundations, Development and Sustainability
Xiao Liu, Xiamen, University of Technology & Randy Seevers, University of Houston-Clear Lake

10:00-10:20am

Exploring Influential Factors Affecting Hotel Guest Satisfaction: Big Data & Business Analytics in Consumer-Generated Reviews
Yanjun Cai, Minwoo Lee, Agnes Defranco, all from University of Houston & Jongseo Lee, Yonsei University

10:20-10:50am

10:50-11:10am

Determinants of Using/Reusing Augmented Reality (AR) Application at a Destination
Faizan Ali, University of South Florida Sarasota Manatee, Yuan Zhou, Beifang University of Nationalities, Laiba Ali, University Purta Malaysia & Rupam Kona, Taylors University

11:15-11:35am

Blockchain: A Paradigm Shift in Business Practices
Murat Kizildag, University of Central Florida, Tarik Dogru, Boston University, Tingting Zhang, Mehmet Altin & Ahmet Bulent Ozturk, all three from University of Central Florida

11:40-12:00pm

Implementation of an Enterprise Management System
John Farrish, Southern Illinois University

12:00-2:00pm  

Lunch Break (No Host Lunch)

2:00-2:30pm

Keynote Address
Why Chain Restaurants Are Unique? Opportunities for Hospitality Tech Research
Dave Bennett, CEO, Mirus Restaurant Solutions 

2:35-2:55pm

Increasing Hotel Guest Spending Through Interactive Technology: The Roles of Co-Creation and Marketing Strategy
Cristian Morosan & Agnes Defranco, both from University of Houston

3:00-3:20pm

Pricing Strategies on Airbnb: Performance Difference between Muti-Unit and Single-Unit Hosts
Linchi Kwok, California State Polytechnic University Pomona & Karen Xie, University of Denver

3:20-3:55pm

Coffee Break

3:55-4:15pm

Examining the Role of Personal Innovativeness in Determining Tourist Behavior Towards Autonomous Vehicles
Saeed Hasanzadeh Vayghan, Mehmet Erdem, Robert Rippee, all from University of Nevada, Las Vegas

4:20-5:05pm

Teaching Seminar
Small Teaching Techniques to Boost Student Learning in Hospitality Information Technology Courses
Galen Collins, Northern Arizona University

5:10-5:30pm

Awards Ceremony
HFTP Best Research Paper Award
(Sponsored by: Hospitality Financial and Technology Professionals)
HFTP Best Presentation Award
(Sponsored by: Hospitality Financial and Technology Professionals)

Closing Remarks

5:45-6:45pm

Business Meeting (Executive Board and Members in
Good-Standing)